Marketing Strategy

Focus Marketing Method – WiseGuys Proven Process

Why Past Marketing Hasn’t Worked

I know the feeling. The feeling that someone took advantage of you and your law firm. You were promised results and saw nothing in return. Did you ever wonder why? I’m sure the marketing company that promised these results had good intentions. (I hope.)

In this article, I will explain the Focus Marketing Method.

The next three steps will explain why all of your marketing efforts in the past have flopped. The Focus Marketing Method will allow your business to experience growth never seen before.

Let’s get started.

Step #1: Find Core Service

The first step I take when working with a new client is understanding what service they want to allocate all of our marketing efforts to. Are you a generalist with your marketing efforts? If so, this is a fast way to mediocrity! Generating results from digital marketing requires Focus.

WARNING: DO NOT TRY AND PROMOTE EVERY SERVICE YOU OFFER!

The first step to generating results from your marketing efforts is to choose which service you want to allocate all of your resources to. I am sure you already have a service in the back of your mind that if you spent all day doing, you would be happy. DUI cases? Motorcycle accident cases? Letters Testamentary cases?

Just as if you chase two bunnies, both will get away. The same applies to marketing.

Write down the service you will allocate your marketing dollars to dominate.

Awesome. Let’s move on.

Step #2: Focus Target Market

Let’s say you choose DUI as the service you will dominate. This step is to Focus all your marketing resources to dominate this target market.

Create marketing material to show you are the best DUI attorney in your city. Create landing pages, educational content, and business cards. Your main goal is to become synonymous with DUI defense.

You must also identify what city/location you want to control. Again, depending on how many searches there are in a particular city/area will influence this decision big time.

Imagine you get a DUI, hop on Google, and see your law firm. Your website is loaded with valuable content and helpful information and paints you as the expert in DUI defense. Your competition doesn’t stand a chance.

Let’s say you are having heart trouble; who would you rather go to? A general doctor? Or a heart specialist? People want to deal with experts.

Now that your marketing is focused on your target market, let’s move on to the next step.

Step #3: Focus Marketing

Once you have identified your Core Service and understand who your Target Market is, it is time to understand the best way to get them to call your law firm.

I am sure you have heard that 20% of your efforts generate 80% of the results. Well, below are the 20% of things that will generate 80% of the results for your business.

For law firms, a group of core activities will provide the best results for your efforts.

Of course, there will be other things you can do to enhance your marketing efforts, but these services will be the key to success.

I have personally helped over 225 law firms increase their monthly revenue by an average of 30% per month.

For example, Miller Leonard, PC, implemented this plan and is seeing explosive growth!

Grow Your Law Firm

If you are looking to grow your law firm, I can get the job done right.

For a free consultation, contact WiseGuys Digital Marketing or give me a call or text at 816-708-0814 today!

Cooper Saunders

Cooper Saunders is the owner and founder of WiseGuys Digital Marketing. He is a 3x National Bestselling Author and a business growth expert.

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Tanya Hendrix

2024-04-30

I opened my law practice in August 2023. I started from zero visibitlity for my firm. I hired Cooper from day one to take care of my Local SEO and he has crushed it! Within 6 months I went from way, way, way, way, way down the search page to within the top 3 in organic searches. I don't know what he does, but it works! I highly recommend Cooper and his team. His team also developed my website. People are constantly telling me how great it looks - so great job on that as well!

Matt and Gemma

2024-04-20

For the past eight months I have used WiseGuys Digital Marketing to build up my online presence for my law firm, DeGioia Law, PLLC. As a solo practitioner, I don't have the time to learn about the ins and outs of SEO and Google Adwords, so I knew I needed a trustworthy marketing team from the get go. Many marketing companies provide low quality service for exorbitant costs. However working with Cooper and his team has been as close to white glove service as you can get. In the past eight months the number of quality calls have been going up and with WiseGuys I feel that the sky is the limit! I wholeheartedly recommend them for any law firm that wants to take its digital marketing to the next level.

Tony Albrecht

2024-04-12

In an industry where so many shops charge a lot and deliver very little (or no) value, Cooper is the real deal. His client-centric approach is a refreshing change. I can’t recommend WiseGuys highly enough if you’re looking for a partner who can deliver excellent results on SEO while prioritizing the relationship.

Ben

2024-04-05

I’m very pleased with my continued experience with WiseGuys. They’re a great innovative company that achieved above and beyond our set goals in less time than projected! Highly recommend!!

D Yates

2024-04-03

We love working with Cooper, he is the best!

Adam Weatherly

2024-04-03

Cooper is fantastic to work with! He is professional, patient, and a subject matter expert when it comes to SEO. 11/10 would recommend!

Andrea Leigh

2024-03-09

If I was asked to use 1 word to describe WiseGuys ... it would be 'necessary'. Cooper and his team are not just great at what they do, they truly care. They've been a perfect match for our firm in that regard - they care as much about us as we do about our own clients. We trust their expertise and have seen the results. We're excited to continue working with them. Great work, great people!

Matthew Hurst

2024-02-19

Met with Cooper about a new website. He gave great information and was very helpful!

Jaime V. Papa, Esq.

2024-02-09

I was blessed to find WiseGuys Digital Marketing. Prior to finding this marketing firm, I had used countless others. I believe I was using 3-4 marketing firms at the time I contacted WiseGuys. I contacted WiseGuys because an attorney on Linkedln recommended them. It was a year or two before I decided to reach out to them because I was nervous about the expense and skeptical about marketing agencies. I asked if they would be willing to work on just my GMB profile before I agreed to move forward with them with additional services. The Team led by Cooper Saunders made a relative fast impact on my GMB profile. I noticed my leads increasing and was eager to find out what else they could do. The expense of moving from GMB to their full services was large for me at the time, but I went for it. I let Cooper know that I wanted to hire an associate attorney and pay her at least $80K to $90K per year within two to three months of working with each other. Because of WiseGuys efforts, I was able to make this plan a reality. WiseGuys is a marketing firm I plan to stay with for years to come. Cooper is down to earth, friendly, and works to meet me and my law firm where we are at any given time. At this point, I consider Cooper a friend and feel blessed to have him in my life.