The secret formula will show you how to obtain consistent and predictable results from your marketing efforts.
Most business owners market their company a lot like gambling, throwing their money around without knowing what works and what doesn’t.
On the other hand, the Ultra-Wealthy have a method that works more like a vending machine rather than a slot machine. For example, what happens when you use a vending machine? You walk up, put in your dollar, and key in the code for your desired snack. You simply get what you paid for!
Unfortunately, most companies don’t have this experience when trying to grow their business. For them, it is more like visiting a slot machine.
They enter their money, pull the lever, and pray that they get something out of it. There is no method, and it is all based on luck. Most of the time, the odds are stacked against them.
Why? Because they are not taking the time to set up a proper strategy that will generate results! They may get lucky here and there, but nothing substantial—just enough for them to keep going until they run out of marketing dollars.
For my 21st birthday, my family took me to Las Vegas, one week before my actual birthday. (Wild, right?) While all of my family was out on the casino floor, I got to watch and observe from a distance.
I believe that God works in mysterious ways because while I was watching all of these people lose all of their hard-earned money, it hit me.
These people who are just pulling a lever at the slot machine, hoping to make some return on their investment, are no different from most business owners when marketing their companies!
Sometimes business owners even admit that they have no idea what works and what doesn’t when marketing their company.
They are just throwing dollars out there, hoping to hit the jackpot.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker, Famous American Merchant.
What?! This form of marketing is the standard, but it does not have to be this way. To make matters worse, some marketing companies also play into this hype for their clients with flashy charts and innovative new ideas.
They pump their client’s brain full of dopamine, just like the casinos do. At the end of the day, can you rely on achieving the results you want every time? You cannot rely on this strategy to grow your business.
If you had two options, which would you choose?
Option A: With this option, you are almost always guaranteed to lose your money. You are basing all of your results on luck, and you take no time or planning to ensure that you achieve the best outcome.
Or,
Option B: In this option, you are almost always guaranteed to get a return on your investment. You take the time to set up a strategy, and you are basing all of your results on proven plans that have worked in the past.
Option A seems pretty ridiculous, but that is how 90% of business owners advertise their company.
Here at WiseGuys, we build all of our marketing plans based on proven results from past marketing campaigns. Let’s say you own a criminal defense law firm. We have case studies and a proven plan that will generate consistent and predictable results for your firm.
Contact us today for a free consultation, and quit visiting the slot machine for your marketing plan!
You can also purchase Marketing Secrets of the Ultra-Wealthy. This book will walk you through how to build a marketing plan that generates results!
